Category Archives: UNCATEGORISED

Many of us focuses on the marketing tactics and the most tactic used is Facebook marketing. What many do not know is that there is a difference between a marketing strategy and a marketing tactic. 
 
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Art of War. 
 

It is the noise before the defeat. It basically means you can use Facebook as much as you want to market your products, but without a clear strategy and plan, sooner or later you will lose the battle. 
 
Look around. You see everybody marketing or selling on Facebook. Many of them do not have a plan. A year later, they will be still where they are. 
 
Time is the essence. Every year, you should have progress. Every year, you should have scaled up and grow your business. For every minute you are comfortable in your position, there will always be someone vying for that position. You need to up your game. You need to have a strategy. You need to have a plan. Not just keep on doing without understanding why you are doing it. 
 
Every soccer coach will look into strategy and tactics before they play a match. They equip themselves with knowledge so that they can train their players to win the game. There are plenty of attributes to look at before the match for the coach to implement his best strategy and tactics. 
 
Now compare it to your business. With a competitive environment, it is just like playing football without organization, strategy and tactic against other formidable team. Would you expect to win? 
 

The ball is in your court. I have a 4 hrs workshop on the 15th which I have discounted like crazy. Do note that this is a workshop. It is not a talk. It means I will give you tools and help you apply straight away for your business. There is no time to waste. Enrol and Power ON!